About the Company
MaintainX is a bottoms up product led growth company that helps businesses track preventive/reactive maintenance and coordinate their daily operations, such as safety inspections, quality inspections, and operating checklists—all with a digital audit trail.
We were founded in 2019 and have been growing revenue at a rapid clip. The company raised $54M in funding with our recent series B led by Bessemer Venture Partners alongside August Capital, Amity Ventures, Ridge Ventures and Vulcan Capital.
We are looking for a VP of Marketing to own the development and execution of the marketing strategy. You will be joining a seasoned leadership team with backgrounds from Salesforce, Accenture, Lightspeed, Autodesk and PeopleFluent.
You will lead our marketing organization and manage our team of growth marketers and content writers.
Define and execute the overall marketing strategy that contributes to our high-growth goals.
Lead product messaging and positioning and product feature announcements.
Build a strong brand at the company and product level.
Attract and hire exceptional marketing team members.
Use owned media channels (website, email, in-app) to grow new user acquisition, activation, and engagement in a scalable and efficient way.
Define and launch a cohesive journey for new users across MaintainX-owned properties. Work closely with data and analytics to understand the customer journey, and leverage insights to reduce friction and unlock new growth opportunities. Develop tools, processes and campaigns to optimize conversion rates.
Build coordinated campaigns across Demand Generation, Product, and Product Marketing teams to maximize output of our efforts.
Work with internal design, content, engineering, and product teams to execute experiments efficiently.
Collaborate closely with Product, Engineering, Copy, Design, and Brand to transform your ideas into compelling and personalized messages and product experiences.
Generate hypotheses driven by data to improve marketing performance, design and execute A/B tests. Apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise
Who You Are
You are an entrepreneurial, data-driven marketing leader. You get deep satisfaction from setting measurable goals and outperforming them.
You have 10-15 years of marketing experience, preferably with B2B SaaS companies.
Led marketing for a company from $1M - $10M ARR at least 3 times with 2 of those times being for a product-led growth company and 1 of those times being in a top-down enterprise go-to-market motion.
Experience with digital marketing, performance marketing, growth marketing, product marketing, content marketing, email marketing and brand marketing.
You have experience working at a high-growth startup and thrive in a fast-paced, collaborative environment.
You’re naturally analytical, but seek solutions through a creative lens with an understanding of content and design.
You are results-driven, proactive, and take a hands-on approach in campaign management to hit key goals. An ideal candidate will drive a data-driven marketing strategy through quantitative analysis of customer insights and an A/B testing approach.
Excellent written, oral, and social interpersonal skills across multiple audiences and methods.
Free Lunches (in office).
Healthcare, Dental and Vision Insurance.
If interested you can send us your resume at email@example.com