Montreal, QC or Remote in the US

VP of Marketing

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About the Company

MaintainX is a bottoms up product led growth company that helps businesses track preventive/reactive maintenance and coordinate their daily operations, such as safety inspections, quality inspections, and operating checklists—all with a digital audit trail. 

We were founded in 2019 and have been growing revenue at a rapid clip. The company raised $54M in funding with our recent series B led by Bessemer Venture Partners alongside August Capital, Amity Ventures, Ridge Ventures and Vulcan Capital.

We are looking for a VP of Marketing to ​own the development and execution of the marketing strategy. You will be joining a seasoned leadership team with backgrounds from Salesforce, Accenture, Lightspeed, Autodesk and PeopleFluent.

You will lead our marketing organization and manage our team of growth marketers and content writers. 

Key Responsibilities

  • Define and execute the overall marketing strategy that contributes to our high-growth goals.

  • Lead product messaging and positioning and product feature announcements.

  • Build a strong brand at the company and product level.

  • Attract and hire exceptional marketing team members.

  • Use owned media channels (website, email, in-app) to grow new user acquisition, activation, and engagement in a scalable and efficient way.

  • Define and launch a cohesive journey for new users across MaintainX-owned properties. Work closely with data and analytics to understand the customer journey, and leverage insights to reduce friction and unlock new growth opportunities.​ Develop tools, processes and campaigns to optimize conversion rates.

  • Build coordinated campaigns across Demand Generation, Product, and Product Marketing teams to maximize output of our efforts.

  • Work with internal design, content, engineering, and product teams to execute experiments efficiently.

  • Collaborate closely with Product, Engineering, Copy, Design, and Brand to transform your ideas into compelling and personalized messages and product experiences.

  • Generate hypotheses driven by data to improve marketing performance, design and execute A/B tests. Apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise

Who You Are

You are an entrepreneurial, data-driven marketing leader. You get deep satisfaction from setting measurable goals and outperforming them.

  • You have 10-15 years of marketing experience, preferably with B2B SaaS companies.

  • Led marketing for a company from $1M - $10M ARR at least 3 times with 2 of those times being for a product-led growth company and 1 of those times being in a top-down enterprise go-to-market motion.

  • Experience with digital marketing, performance marketing, growth marketing, product marketing, content marketing, email marketing and brand marketing.

  • You have experience working at a high-growth startup and thrive in a fast-paced, collaborative environment.

  • You’re naturally analytical, but seek solutions through a creative lens with an understanding of content and design.

  • You are results-driven, proactive, and take a hands-on approach in campaign management to hit key goals. An ideal candidate will drive a data-driven marketing strategy through quantitative analysis of customer insights and an A/B testing approach.

  • Excellent written, oral, and social interpersonal skills across multiple audiences and methods.

Benefits

  • Remote Friendly.

  • Free Lunches (in office).

  • Healthcare, Dental and Vision Insurance.

  • 401(k)s.

If interested you can send us your resume at jobs.marketing@getmaintainx.com

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